Diadora was born as an artisan workshop where mountain boots are made. In a short time, they established themselves as the best mountain and work boots on the market. In the 1960s the conversion of production to the world of sport takes place. Diadora stands out for the high quality and avant-garde of its solutions. Diadora is the first Italian company to develop a new concept of sports marketing, which translates into the choice of engaging highly appealing champions as testimonials. Champions like Bjorn Borg and Roberto Bettega are not only important sporting references, but become true style icons, helping to write not only the sporting history of the period, but also to shape the taste of the era in the new "lifestyle" market.
In the 1980s, Diadora was the undisputed protagonist in international competitions, thanks to partnerships with world-class champions. The costume phenomenon created by sport intensifies thanks to icons such as Pat Cash, Andrea Zorzi, Antonio Cabrini and many others, their style dictates the law.
In the '00s Through a very specific vision of luxury sportswear. The Heritage line is born, destined to become a real costume phenomenon and the first real experiment in the fusion of sportswear and fashion. In 2010 Diadora's path of renewal begins.
70s low-cut tennis-inspired shoe with upper made of full-grain leather, appliquéd leather logo and wax-treated customised box outsole. Available in various colours.